We are all so inundated with advertising these days that we barely take note any more. Statistics show that it takes an ever-climbing number of impressions before our customers take note of us, too. The quest for new, attention-getting mediums is one that every marketer pursues. The Holy Grail is the one that brings about immediate and consistent responses. Would you believe that a ghost from the past is now the bright and shining star of the marketing future?
How To Write Better Ads That Pull More Response
You’ve got approximately 0.5 seconds to get someone’s attention with a classified ad.
That’s not much time.
Reader Response – Great Home Pages Really Suck
DevWebPro reader and frequent contributor Jamie Kiley responds to Cameron Moll’s article “Great Homepages Really ‘Suck’ “(http://www.devwebpro.com/devwebpro-39-20030627GreatHomepagesReallySuck.html).
Reader Response to Search Engines and Font Tags
In a recent SEO Corner, a reader asked Shari Thurow how search engines are affected by various body elements. Web designer Lee Roberts offers some additional comments to her response.
7 Techniques For Increasing Your Sales Letters Response Fast
1) Use The Stunning “Avalanche Iceman Technique” When Creating Headlines!
11 Secrets to Direct Response Marketing
Here are the 11 secrets to direct response marketing – how to get more business to come to you in a month than most get all year! discover the real reason virtually all businesses never make the money they could… and should be making!
Emergency Marketing Response: The SARS Outbreak and Toronto Based Clients
The panic was real. Even before the World Health Organization issued its now rescinded advisory against unnecessary travel to Toronto, the media had hyped fears of SARS into plague-like proportions leading to significant declines in tourism and travel to Toronto. Conventions were cancelled, hotel rooms left vacant and empty seats at Jays games told the story of millions of dollars suddenly withdrawn from the downtown economy. Businesses based on providing services to tourists or other businesses experienced an immediate loss of revenue and are expecting to continue losing money until public perceptions change and visitors return to the city.
Achieving Involvement: Wiles and Devices for Lifting Direct Mail Response
One of the definitions of “involve” is “to bring into a situation from which escape is difficult.” That’s exactly what we want our direct mail packages to do. We want to hook the recipient to open the package, keep his/her attention, and show that the only means of escape is to place an order.
What Happened? Troubleshooting Poor Response from Ad Campaigns
Too many small business owners today run ad campaigns that get little to no results, and they have no idea why. When you have the knowledge to troubleshoot the poor responses, you also have the knowledge to make the needed changes so that – next time – your sales improve! Let’s take a look at the breakdown of an ad campaign, and how to determine what went wrong.
How To Increase The Response You Get From Your Lead Generating Ads
I received two postcards in the mail yesterday. One was cluttered with so much small text I had difficulty trying to read it. I gave up and trashed it.