Of all the mistakes a small business owner can make, possibly none will cost more than failing to test one aspect against another. In order words, testing one price against another. One headline against another. One ad against another.
Google Blogs Response To Geico Ruling
Apparently, the ability to make lemons into lemonade is one of Google’s strong points, or it could be they are living by the whole “beauty is in the eye of the beholder” thing.
Marketing Effectiveness is Not Measured by Response Rates Alone
Two things are certain.
Small Business Marketing And Advertising: Branding vs. Direct Response
Too often, small business advertising and marketing campaigns prioritize branding at the expense of direct response–i.e., actually getting leads and/or sales right now.
EU Files Complaint With WTO In Response To U.S. Actions
European Union Trade Commissioner Peter Mandelson announced that the EU is filing a copmlaint with the World Trade Organization related to its dispute with the United States over subsidies to Airbus and Boeing.
Increase Your Response With Multi-step Marketing
“There is only one way to judge the effectiveness of a marketing piece, and that is by the number of responses you get.” – Heidi Richards –
Boston Scientific Stent System Gets Big Response
Boston Scientific has completed the initial launch of its TAXUSLiberte paclitaxel-eluting coronary stent system.
Tsunami Response: The Power Of The Human Voice
The developments here in Sweden in relation to the tsunami disaster tells us a lot about the importance of a human voice.
3 Steps To Effectively Increase Your Marketing Response
It’s well known that internet marketers are in the business of marketing. To become successful in business, it’s crucial to actively promote your business to gain new customers. Let’s face it… No promotion, no new customers. It’s a simple as that.
What a Crude Street Corner Come-On Taught Me … About Direct Response Marketing
Can’t get a date? No, I mean to your website.