It’s getting hard to imagine how the Google TV Ads team could make things any easier on marketers. After these promoters have been given suggestions concerning which shows are best-suited to a given audience, a new series of features and options will report back ad viewership data in greater-than-ever detail.
Paid Link Reporting Spurs Furious Debate
Matt Cutts posted a note about Google being in position to handle paid link report submissions from the Internet community; Michael Gray complained about the fairness of the request.
Yon Continues Iraq Reporting, Free To NNA
Michael Yon will continue to turn to his online audience to support his reporting from Iraq, which he will make available at no cost to the National Newspaper Association.
AdWords Adds Impression Share Reporting
Google has placed a new section in its AdWords reporting that will reflect statistics similar to “share of voice” for campaigns.
Google’s Paid Link Reporting
Google added a new section to webmaster central today entitled “report paid links”. How anyone other than me or quite possibly my book keeper know whether a link is paid or not is very questionable, but let’s dig just a little deeper shall we.
You can get the full data on this page but I’ll reprint it here because some of you might be concerned about privacy issues as far as Google is conceded:
The Paid Link Reporting Debate
What’s good for the Goose isn’t Good for Google?
Web Reporting or Web Analytics?
I run into lot of people who confuse web reporting with web analytics.
Here is what I heard from one marketing manager when I asked her if she had a web analyst on staff – "Yes we hired somebody, she knows XYZ web analytics tool so I am all set, she will be pulling the data for us."
Mountain or Molehill: Reporting Paid Links to Google
Google has announced increased counter-measures will be put in place to neutralise the practice of buying links which game the ranking algorithms.
For many years webmasters and SEOs have indulged in buying links to boost the rankings of their sites in Google’s SERPs. This practice became especially prevalent as Google increased the link relevance in their ranking algorithm.
Yahoo Talks Up Reporting Categories
Members of the Yahoo Publisher Network can use the Reporting Categories feature to track the effectiveness of ad placements and landing pages for their sites.
Options For Filing And Reporting Small Business Taxes
Large and small businesses all around the United States are required to file and pay taxes. Small business taxes are applied and determined differently than those of larger corporations.