Jeremy Zawodny’s post about the importance of anchor text, got me to thinking. Mainly, about what other time-wasting games I could play with major search engines.
SPIN, Relevant To Both Salesmanship & Advertising!
What can face to face selling tell you about online salesletters & advertising?
Keep Your Web Site Content Relevant
Visitors and search engines love content-rich web sites, but just having a lot of content on your web site is not enough.
Feed Me. Satisfy the Search Engines and Your Site’s Visitors With Relevant, Keyword-Rich Content
Search engines love content. Graphics may make your site look great, but a nice picture does not attract a search engine. Or a searcher for that matter. Good, relevant content does.
Search Engine Users Find Natural Search Results Most Relevant
A survey conducted by iProspect found that more than 60 percent of Yahoo users and over 72 percent of Google users clicked on a natural search results when looking for the most relevant listing for their query. Natural search results are non-advertisement listings that are returned when a keyword is queried.
How to Increase Web Site Visitors For Relevant Terms Using Your Less Relevant Listings
Completely by accident and through no effort of my own, besides the effort to get my site spidered by Yahoo’s Slurp Search Engine Spider and Google’s Googlebot Search Engine spider, I’ve seen an accidental increase in the visitors to my web site.
Damashi Peer Review – Only Keep What’s Relevant
I always try to find a positive in every site…and I think DAMASHI has a good start with solid, to-the-point content and a interesting product concept. Here are my suggestions to improve this good site:
If The Link’s Not Relevant, It’s Worse Than Useless!
I regularly get link requests from webmasters whose sites have absolutely no relevance to mine. These aren’t spammy bulk emails – they’re genuine requests generated via a form that webmaster has filled in on my website.
Relevant Keywords are Essential to Success
Keywords are single words or phrases that people use when they call on their favorite search engine to find something. When a Web search is performed, several things usually happen. First, listings and descriptions of Web sites appear. Banners may display at the top of the screen, and other banners — called skyscrapers — may appear on the right side of the screen. When a company uses a pay-per-click (PPC) campaign to improve its search engine ranking, it bids on the placement and positioning of their site — typically referred to as a “sponsored site” – in a ranked list. Since this type of advertising is directly tied to the keyword(s) entered for a search, these keywords are critical for success. As a matter of fact, without the proper keywords, your campaign is doomed to failure!