Tag: relevance

Relevance of Relevant Content

Search engines actively and regularly seek new content. As more and more search engine algorithms evolve into complex, human-centric logics, they seek content that is relevant to the search conducted by the surfer. They also want to present freshly updated content to their users. Google sends out its ‘freshbot’ spider to gather and index new material from all the sites which offer it.

Are Links Hurting Search Relevance?

According to conventional SEO wisdom, link building is the key to a successful search engine ranking. The rationale is simple; with more links pointing to your site, your site has a better chance of getting noticed by search engines as they crawl the web populating their index. Because search engines are thought to value links, site owners have been scrambling to acquire links pointing to their web presence. However, has this mad dash to acquire links also damaged the importance of links as an indicator of relevance? Or has it damaged the quality of Internet content has whole? Some think both scenarios have occurred.

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