Whether journalists are ready or not for the social media press release, the PR community now has a great opportunity to thoroughly discuss the concept and try to get some traction with the whole idea of evolving the press release into something far more valuable than purely a vehicle for transmitting messages.
Microsoft Says Vista Is On Schedule For Release
After delaying the release several times, Microsoft now assures the world that Vista will meet its slated launch date of January 2007. Vista represents the first major overhaul in five years for the venerable Windows operating system. Windows is used on about 90 percent of the world’s computers, and its sales account for about one-third of Microsoft’s total revenue.
AOL To Release New Music Service
AOL is taking a big step in the march to allow users to personalize their online experience. With a new open API release, individuals can add content from AOL Music Now to their personal web site or blog, or to their MySpace-style AIM Page.
News Release Formats and Some Guidelines
Distributing your company’s news… everyone’s doing it… enter the press release. If you or your company is working hard then you need to spread the word, however, in order to effectively get the word out and have your news picked up on you need to be careful and be sure to follow a few simple rules.
The New Press Release?
While some may want the “press release is dead” meme to end, the discussion could wind up producing some worthwhile ideas.
Web 2.0 Press Release Marketing
I just got off a conference call with David McInnis, founder of PRWeb, where he announced several recent and brand new services.
Search Engines: Release DOJ Data
After all, as Cory Doctorow et al at BoingBoing point out, if there is no personally identifiable information in the data, there is no reason to keep it from being posted for review.
The Problem Isn’t With the Press Release
Rex Hammock doesn’t think the press release is dead, but he was amused that news of the Google-America Online deal had been well-communicated by the time Time Warner issued its press release:
Inside Track on Press Release Optimization
Working with client PR firms to optimize press releases often generates some interesting discussion and education about writing style and keyword usage.
SEO Your Press Release
Press releases are valuable tools for earning free publicity for your business. Along with the added exposure garnered through possible newspaper, radio, television, and blog coverage, a press release can provide valuable search engine optimization benefits.