WebProWorld
A profitable business starts and ends with the customer. Without this focus your business fails to deliver what the customer wants.
By placing the customer at the center of all your thinking you create an environment which fosters long term success. A key component of success lies in your ability to generate repeat and referral business, and a sure way to do this is by forming lasting relationships with your customers.
Considerable intellectual work has been done in the area of “business integration,” which views the business enterprise as a holistic entity comprised of many parts. (Anderson consulting for one). When the connections and relationships among these parts are aligned and properly integrated, the idea is that the benefit to the organization is more than the sum of its parts.
As more entrepreneurs enter into online commerce, many make a common mistake: they get so involved with the technology that they forget that there’s a live person on the other side of the computer screen. They forget that they’re dealing with PEOPLE.
For the most part, people prefer to do business with people they like and trust. That’s why personal relationships are far more effective when it comes to getting people to say yes than the mastering of any sales technique. Let me give you an example: Eighty to ninety percent of the people who go into the business of selling insurance leave the field within a year. Now let’s take a look at a typical beginning insurance salesperson: Jill, a college graduate who has just completed an insurance company’s three-week training program at corporate headquarters. During this training program, Jill is thoroughly coached on the latest selling techniques.
How to use ezines in building relationships. Learn the advantages over traditional magazines, tips for success, and the future of publishing.
