Yahoo’s taking its geo services to the next level, and along the way, the company’s offering everyone a preview. The Yahoo Internet Location Platform essentially figures out the relationships between different cities, states, and countries.
Google Seeking Relationships With Alumni Organizations
In all honesty, this development turned out to be less exciting than it originally seemed. Still, it’s at least somewhat interesting to note that Google intends to establish relationships with university alumni programs. Google Alumni Relations Program Manager (Screenshot Credit: Google Jobs)
Texting Used To End Relationships
Fifteen percent of people have had their relationship end via a text message or an email, according to a survey by moneysupermarket.com.
BlogWorld: Building Relationships with Bloggers
Building relationships with bloggers has been the hot topic of the last year, with an emphasis on the last couple of weeks – courtesy of Mr. Chris Anderson.
ad:Tech 2007 – Building Relationships through Mobile
This session featured Jack Philbin (President, Vibes Media), Bob Wesley (CEO MobileLime), Dean Macri (Founder/CEO Cielo Group) and Brook Pitts (Senior VP, Marketing Innovation – Bank of America).
What started out as a very dry session turned out to be a very insightful lesson on ways to create conversation and user engagement using the power of mobile. 2 of the most interesting uses of mobile campaigns were mentioned by Bob Weasley and Dean Macri.
Relationships Between Clients and Agencies
I read in the WSJ a couple days ago that agency/client relationships are becoming harder to sustain… not surprising as marketers are under increasing pressure to drive results. In the good old days, clients were happy with increases on brand awareness and preference metrics. But given that the average tenure of CMOs at top-branded companies is only 23 months, there’s an intense pressure to demonstrate results – fast – and often at the expense of the brand and its customers.
Outsourcing – Relationships and Issues
Many folks cringe when we start talking about the experiences that we have with outsourcing anything from the company.
The Secret To Building Good Customer Relationships
While it may be your first reaction to make new sales or pursue bigger clients, the truth of the matter is that you should be paying attention to your existing customers as well.
Relationships as a PR Goal
Over the past many years, in speeches, workshops, books and articles, I have steadfastly preached two axioms of public relations:
Building Relationships for your Business By Volunteering
“…entrepreneurs need to interact with their target market and then communicate effectively with them in order to build any relationships that may lead to a sale. How do you reach your customer if you can’t afford well-placed advertising, need a larger budget to produce a radio or tv spot and want more of a connection than one night networking events?…”