Have you ever heard the line from the movie: “Build it and they will come”? Well, this might not hold true for a website, but I do believe it is true for “The Relationship”.
The Benefits Of Internet Relationship Management
Businesses are now racing to shift gears from their “mass marketing” strategies of days gone by, to today’s more competitive strategy of “one-to-one marketing”, also known in the business world as customer relationship management.
So what does this have to do with the Internet? Or maybe you are thinking, “How does this apply to me. I don’t even see or talk to my customers, it’s all automated.”
Customer Relationship Management – It’s All About People
So, you’ve decided to invest in a customer loyalty program for your business – great! But hang on, before you go out and order the latest and greatest in database technology, it is important to understand that CRM is about more than technology – it’s about people. Here we explore the people required to make CRM a successful reality in any organization.
The Start of a Beautiful Relationship
One trillion dollars. Say that with your hand facing palm-out and only your pinky extended to touch your mouth. The reason that I am requesting you do this is because it almost seems like an amount of money that doesn’t exist and this makes it comical. However, this amount of money does exist and it is spent every year by the Federal Government on fulfilling government contracts.