I address this article to businesses, associations, non-profits and public entity managements seeking a direct connection between the money they’re planning to spend on public relations, and the achievement of their organizational objectives.
Let’s Blow The Lid Off Public Relations
And show it for what it is – a well-oiled strategy machine using cutting-edge communications tactics that lead directly to program success. And all because perceptions were altered, behaviors modified and the employer/client satisfied with the end result.
Public Relations Mixup?
When you pay good money for public relations services, you have a right to expect its primary focus to be on your most important outside audiences, those people whose behaviors have the greatest impact on your operation.
The Truth About Public Relations
The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in their perceptions and, thus, behaviors.
A Guide to Optimizing Public Relations Content
This guide to “SEOing” your PR efforts can help you get high-ranking search results for your press releases, marketing white papers and ezine newsletter content. Whether you are managing PR efforts for several online companies or just one website, you’ve probably wondered how you can increase your sites (more importantly, your work) overall impact in the Web community. While the answer lies less and less on traditional forms of promotion such as press releases, learning the tricks of the trade to qualifying for top search engine placement could be the most important thing you ever do for your company.
Public relations: A Free Lunch at Last?
Seems like everyone is looking for the proverbial free lunch these days, particularly when it comes to marketing communications. Well, I hate to burst anyone’s bubble, but there’s no such thing. However, there are ways to stretch your budget and marketing public relations (PR) is one of them.
Time to Spruce Up Your Public Relations?
Better check out the public relations fundamental premise, then take action in your own best interest.
Going Solo With Your Own Public Relations Business
Arizona is probably best known for three things: The Grand Canyon, sports and retirement communities. And although America West Airlines and PETsMART call the state home, Arizona doesn’t exactly top lists when it comes to business and the media. Jeremy Pepper is hoping to change that, sort of.
Business Relations: Working With The Graphics Department
The days of bland business documents are over. Well, at least as far as design. Graphics departments – also known as presentation resources – are common in businesses across America. This merging of business and creativity isn’t always smooth. As a part-time graphics specialist, I often witness bad client to personnel relations.
Public Relations: Martha, Sammy and Murphy
It doesn’t feel like summer yet in most of the U.S., but it’s definitely here. Know how I know why? Because the PR meltdowns are just beginning. Within a single week we had media maven Martha Stewart going through the ringer and baseball star Sammy Sosa entering into baseball lore again, but this time it’s not for a good reason. And since suspected serial bomber Eric Rudolph was finally pinched, an entire region is having a PR problem. Let’s take a look at these three stories and see if we can learn anything.