About 48 hours has lapsed since I sent out the first batch of some 60 invitations to participate in the Click.TV blogger relations program.
Blogger Relations the Right Way
Shel Holtz is doing something very interesting, something that every PR practitioner should pay attention to.
Blogger Relations for Click.TV
I’ve watched, read, and commented on any number of blogger relations efforts, from Andy Abramsons oustanding work with the Nokia n90 to Edelman’s controversial outreach program for Wal*Mart (here, here, and here.
OTRO to Podcast Media Relations 2006
Eric Schwartzman will produce a series of his “On the Record Online” podcasts from the Media Relations 2006 conference, April 9-11 in New York.
Blogger Relations and Full Transparency
Shel and I had quite a robust discussion about the Wal-Mart and Edelman blogger relations campaign yesterday in show #119 of FIR: The Hobson & Holtz Report.
US Congress Expresses Disgust with US Tech Firms Relations with China
“I do not understand how your corporate leadership sleeps at night,” said California Democratic Representative Tom Lantos, addressing executives of the major search engines earlier today.
Ziff-Davis Offers Nifty Blogger Relations Tool
Organizations should be looking for ways to get their content into the hands of bloggers who might want to write about them.
Managers: Don’t Write Off Public Relations!
There are those among America’s managerial cadre who will write off public relations because they’ve been getting little more for their PR dollar than brochures, special events, reporter chatter and press releases.
Managers: You Know YOUR Job, but What About Public Relations?
Sure, you’re a business, non-profit, association or government agency manager specializing in activities like sales, human resources, distribution, finance, program management or any of many other operating functions.
The Lifecycle of a Media Relations Pitch
This morning I’ll be leading a panel discussion on the lifecycle of a media relations pitch at the Cincinnati Chapter of the PRSA.