Tag: reciprocal

Don’t Be A Reciprocal Linking Turkey!

I had an email exchange with an SEO client today after his webmaster called him pushing reciprocal linking software (when all this web designer was after was to generate some extra work from a client that hasn’t needed him for awhile). Then that client called me after he received my email de- nouncing the software, fully convinced by a follow-up phone call from his web designer that the reciprocal linking soft- ware WAS valuable.

Reciprocal Linking Etiquette

Reciprocal linking is of great importance to website owners who wish to achieve good rankings on the major search engines. As a result the internet has witnessed a growth in link’ sites where webmasters can find potential reciprocal link partners. In addition, webmasters are trawling the internet looking for link partners that can benefit their site either through complementary content or high page rankings.

Reciprocal Link Scams

Reciprocal link scams are on the rise. It is no secret that most search engines count the quantity and quality of incoming links to a website when deciding how to rank it. In fact some give weight to the ratio of incoming links versus outbound links. This has lead some webmasters to use some unscrupulous tactics in order to inflate their search engine rankings at the expense of their link partners.

Reciprocal Linking Overload-Any Old Link Back Will Do?

So you want to get a Google top page rank and get your site listed on the first page when an internet surfer types in your keywords, right?!? Of course you do. At one time it was extremely important to get as many sites linking to you as possible, so the Google bots would spider your site, see all of these sites linking to you, and determine that your site must be of some importance because so many others are linking to it.

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