Is it Search or Advertising?
Yahoo, unsurprisingly, is taking steps towards being a banner ad-serving company via its network of content publisher partners.
Part of the
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network
Tag: real-time-bidding
Sun and Archipelago to Build Online Compute Exchange
Sun Microsystems and Archipelago are planning to build the world's first online compute exchange.
Contextual Advertising: Is it Right for You?
If online advertising had fads, contextual ads would be the latest "in thing." Also known as "content targeting," they seem…
Yahoo Japan Exec Goes to Interchange
Interchange has appointed George Kellerman as senior vice president of business development.
