Breathe Life Into Your Writing
The Internet is awash with boring content. It's like pulp fiction without the pulp. Whether it's email that reads like…
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Tag: reader engagement
Creating E-newsletter Content — Without The Hair Pulling and Nail Biting
Somehow, those deadlines keep rolling around like clockwork! If there is one issue that every electronic newsletter publisher will face,…
The Incredible, Edible Subhead
Of course you're familiar with using *headlines* to call attention to Web copy, brochures, articles, or documents. But *subheads* can…
Sell More Books With an E-mail Newsletter
If you're selling your book online, you're practically guaranteed to increase sales by publishing an e-mail newsletter, or "e-zine."
Putting the YOU in Your E-zine
I get many e-zines in my inbox every week, and they all offer useful information. But there are some I…
Entice Your Reader With These 5 Headlines
In the world of marketing communications, your first impression - your headline - can lead to either marketing success ...…
Do Not Sell in the Resource Box!
Most people assume the resource box at the end of the article is their opportunity to sell. You write an…
How to Market Your Book
Marketing a book can be a lot of fun! Here are some general ideas for marketing any book:
Navigating E-Newsletters: The Editor’s Note
Carol Abrahamson, a regular Webproworld reader, recently submitted her text e-newsletter to me for the drive by review. She sells…
Titles Sell Books
A clever title is great if it is clear, but a clear title is always preferable. The best? A clear…
