The First Ten Seconds Are A Make Or Break
Why do people write long copy? It is not because their readers read it all! People write long stories for…
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Tag: reader engagement
Turning the Casual Scanner into a Buyer
The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather…
The 10 Commandments of Internet Writing
1. Print content is structurally and functionally different from online content. Print is formally written and passively read. It's linear,…
Stop Losing Your Readers!
You've written pages and pages of material to promote your business, and you've worked hard to get it all in…
What is Your Biggest Problem Online?
Last month we conducted a survey of our readers. The results have been interesting, to say the least.
Easy Ways To Suck Prospects Into Your Sales Letter And Keep Them Reading!
If you want your sales letters to hold your prospect's attention like a car accident ... if you want readers…
Bad Blogs Have Got to Go!
There's a lot of blogs out there on the Web, most of which don't entice one to go back regularly…
Write for Your Audience
Magazine and book publishers have always realized the necessity of keeping their target audiences in mind with every article, book…
Stop Your Readers In Their Tracks!
Studies have shown that while 75% of the people read headlines, only 25 % keep reading "the rest of the…
Make your Book Stand Out From the Crowd: Know your Audience
Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and…
