Click Forensics has released its latest figures on click fraud for the fourth quarter and says it has jumped to the highest level since 2006.The overall industry average click fraud rate grew 17.1 percent for the fourth quarter of 2008. That’s up from 16.0 percent in Q3 2008 and from 16.6 percent for Q4 2007.The average click fraud rate of PPC ads appearing on search engine content networks, including Google AdSense and the Yahoo Publisher Network, was 28.2 percent. That’s up from 27.1 percent rate reported for Q3 2008 and down slightly from 28.3 percent for Q4 2007.
Time Spent With Online Content Reaches Record High
The Online Publishers Association (OPA) announced toady that time spent with online content reached a 2008 high in October, according to its Internet Activity Index (IAI).While time spent with content jumped in October, share of time spent with ecommerce hit an all time low. The OPA launched the index over four years ago, it measures the amount of time consumers spend online each month with ecommerce, communication, community, content, and search.
eBay Seller Reaches Feedback Milestone
One eBay seller has reached a milestone by surpassing the one million mark in positive feedback from customers.
Microsoft Reaches Search Deal With Sun Microsystems
Microsoft has struck a search distribution deal with Sun Microsystems to provide its MSN Toolbar to U.S. based Internet Explorer users when they download Sun’s Java Runtime Environment platform.
Wireless Revenue Reaches $14.8 Billion
Wireless data service revenues for the first half of 2008 reached $14.8 billion, a 40 percent increase over the first half of 2007, when data revenue totaled $10.5 billion, according to the CTIA-The Wireless Association latest survey.
Wireless data revenues now account for 20 percent of all wireless service revenues, and represent money that people spend on non-voice services.
Pheedo Reaches Into RSS Analytics
The consumption of content today regularly happens beyond the website publishing such content in the first place.
SEM Canada Reaches Out
Organizing an emerging search marketing conference series is difficult. Beyond the choice of topics and speakers, there are a range of structural and financial issues to be worked through, public relations to be conducted and marketing efforts to be undertaken. Competing with a growing number of other conferences, gatherings and seminars, new search marketing shows have to climb a slope steeper than most.
Online Holiday Spending Reaches $22 Billion
Online holiday spending between November 1 and December 14 increased 18 percent compared to the same time period last year reaching $22 billion according to comScore.Monday, December 10 reached $881 million in sales (up33 percent versus last year), registering as the heaviest online spending day of the season and the heaviest online spending day on record.
Internet2 Reaches 100 Gbps
Enough drooling over other countries’ Internet connections; thanks to Internet2, there’s now an American network with a capacity of 100 gigabits per second.
Google Reaches Into RSS & Social Network Ads
In 2005 JupiterResearch noted that less than 10 percent of RSS feeds had advertising in them, and no major advertisers were using feeds as part of their marketing strategies.
How the times have changed.
Google is acquiring Feedburner and sees it as a way for its base of hundreds of thousands of advertisers to reach some of the most active groups of Web users — social network members who use mini-applications called widgets or the growing audience surfing the Internet over mobile phones, executives said.