WebProWorld
“The top position is no longer winner-take-all,” Bryan Horling, a Google software engineer in charge of Personalized Search, told the SMX West audience in Santa Clara California. After a decade of trying to claim that prize, that may or may not be good news to some.
(Coverage of SMX West continues at Murdok Videos. Keep an eye on Murdok for more notes and videos from the event this week.)
Online video is consuming the web as we know it whether you like it or not. Some prefer text content over video in most cases, and that’s ok too. I don’t think text is going anywhere, but demand for video is on the rise from both consumers, and businesses looking to stay on top of their marketing. Just like not all text is great, not all video is great, but when done well, I think you will find that it offers plenty of reward. Content and Reputation
The relationship between bounce rate and Google rankings: While not a direct factor, it’s linked to user experience which impacts rankings.
Some people noticed Knol articles are already sometimes ranking very well in Google results, even though Google promised Knol articles wouldn’t get any artificial boost.
Google search engine ranking team Google Fellow Amit Singhal published a blog post “Introduction to Google Ranking” at the official Google blog. While not going into the specific nuts-and-bolts factors influencing SERPs (or search engine results pages), Amit outlined a number of broad principles to keep in mind when optimizing your web pages.
A French blog presented a glimpse of Google’s search rankings hitherto unseen by anybody outside the AdWords sales department. The big discovery: dollar amounts ascribed organic rankings, among other bits of information.
If you had to pick just 100 blogs that would provide you with all the content you need to stay informed on everything that interests you, which 100 would you pick?
Google has several "search operators" that provide important insights into improving search engine rankings. One of the most important commands is "Allinanchor" as it heavily influences Google’s ranking algorithm – by providing relevance to inbound links.
In an acknowledgment of how relevance in search advertising has been so successful, Microsoft moved to give higher quality ranked ads a better shot at appearing.
Via Axandra Search Engine Facts newsletter, German company SISTRIX (translated link) has conducted a study of 10,000 random keywords and then analyzed the top 100 Google search results for each keyword to determine which page elements offered the most influence on rankings.
