Tag: raising

Jaw-Dropping, Salary Raising…Quantitative Variables?

I’m teasing of course. I don’t expect to raise anybody’s salary with a discussion of quantitative variables (or anything else).

But I do hope to explain one of the more important differences between web analytics and most of the traditional BI marketing analytics that has been done in the last twenty years. In addition, I’m going to make the case for why a new tool from WebTrends is a lot more important than you may be inclined to think. Along the way, you just might get a little richer – in understanding if not in take-home pay!

Raising Startup Funding Without A Plan Or A PowerPoint

Before we get too deep into this, let me clarify two things.  When I say without a “plan”, I mean without a formally written business plan – not that you should be clueless about what you want to do.  And, when I say startup funding, I’m talking more about early stage seed funding via angels (though most of these tips should apply to VCs as well).

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