Google is expanding the Search Query Performance Report for AdWords. The goal is to provide users with more visibility into the performance of ads and to aid in the decision process.
Longer Search Queries Hurting PPC Clicks?
Advertisers using paid search may find that they have to adapt to the habits of searchers. And there have been indications that searchers are using longer queries to find what they are looking for these days.
comScore shares some rather interesting data showing that the number of paid clicks has grown 3 times slower than the total number of queries in the US since January 2007. Look at these graphs:
Yahoo Queries The Obscure
Search queries that engines like Yahoo’s rarely see can be problematic for the technology, and frustrating for the searcher who doesn’t receive a relevant response.
Almost Half of Search Queries Are Repeats
Forty percent of all search queries are repeat queries from users trying to find information they have found before, according to a new study. But if there has been a change in search result rankings since the last time the query was entered, it significantly hinders the searcher from re-finding the information they seek.
Target Bloggers & Mainstream Media w/ Search Queries
Just how one does market research to see how competitive a marketplace is, you can also do market research to view how important some ideas have been historically.
2006’s Most Questionable Search Queries
Lists of popular search terms are so interesting because they provide a window into what’s on the collective minds of the collective culture. The most insightful looks into that collective, I think, are the questions the society asks. Our society wants to know about sex, drugs, and rock and roll.
Yahoo Redirects Webmaster Queries
Webmasters on the hunt for certain information through Yahoo Search will begin seeing their queries redirected to Site Explorer, which just received a significant update.
Database Queries
This is a basic tutorial to teach newbies how to query a MySQL database using PHP, and how to display the results.
Earth Day Prompts Eco-Queries On AOL
Recycling, global warming, and endangered species topped the list of environmentally related queries being queried on AOL Search.
Search Handled Five Billion December Queries
Search engines led by Google and Yahoo processed nearly 5.1 billion queries from users in December 2005, a huge jump from the 3.2 billion they delivered in December 2004.