A recruitment ad for a Sr. Manager – Emerging Media Marketing Job at US retailer Best Buy includes an item under the ‘Preferred Qualifications’ heading that applicants have “250 plus followers on Twitter.”
Google Allows Canadian Adwords Qualification
Google took a big step recently by finally allowing Canadian companies to become Adwords Qualified; a stamp of a approval previously denied to Google’s ignored neighbors. Yes, that is ever so subtle bitterness you sense. Thankfully however I can begin to put to rest my ill will now that Google has come to its senses.
What does it take for a company to become Adwords Qualified?
The Whys and Hows of Prospect/Customer Qualification
“Junk Mail” could well be defined as mail that’s not relevant. Well, there’s still too much junk mail abounding. So being relevant is of increasing relevance. It’s in our own best financial interests, in the best interests of our prospects and clients… and in the best interests of our environment.