The phrase “attribution model” may be a bit too industry-jargonish, and for those of us who remember parcels of information left over from late-night Psych-class cramming, “attribution” means something else entirely.
Social Media Influencing Purchase Decisions
More than half (54%) of consumers say that information from a brand representative is more valuable than what is usually found on a company Web site, according to new study, "The Impact of Social Media on Purchase Behavior" by research firm OTX on behalf of DEI Worldwide, a social media marketing agency.They found that 63 percent of consumers would like to share their opinions about a brand or product with a representative, and 67 percent are likely to pass along information from a brand representative to other people.
AOL’s 850 Million Purchase
In the last couple of days one of the biggest stories has been the purchase of Social Network Giant, Bebo by AOL. With approximately 5% search market share and being one of the most visited sites on the planet, can Bebo really help make a difference to a search property which is been fairly average for the last few years? Here’s some coverage of the Bebo purchase around the Internet:
Purchase Of WebMD May Not Take Place
Whether it’s a matter of strange planetary alignments, something in the air, or our wobbly economy, it’s hard to say, but in any event, these past few days haven’t been great for acquisitions. The latest one to look ill is the proposed takeover of WebMD by HLTH Corporation.
Microsoft’s Purchase Of Yahoo! An Inevitable Reality?
Given the hue and cry about Yahoo!’s expected layoffs and its less than perfect market performance in Q4, the word about the possible bid by Microsoft had already been in the air, which has now been translated in to a reality. Would the deal eventually materialize or not?
Google Search Appliance Purchase Leads To Links
Want someone to take you seriously? An effective (if inelegant) way of getting attention is to flash some cash. That practice may also, as it turns out, get you a link from Google.
Jux2 Wizes Up Since Its Purchase
The Jux2 metasearch engine sold on eBay for $101,000 last October, and its purchaser, Doug Baker, recently posted about his acquisition.
Sun Polishes JRuby For Purchase
The two developers working on JRuby, a project to enable Ruby on the Java Virtual Machine, now work for Sun Microsystems.
YouTube Ripe For Purchase By Apple?
Rumors abound about who wants to, who can, and who will buy YouTube (assuming that it’s ever offered for sale). Some of the most-mentioned names include Google, NewsCorp, and Time Warner. A GigaOM article recently presented another option – Apple – and made a convincing argument for that possibility.
How Podcasts Impact B2B Purchase Decisions
A key aspect of lead generation is to engage people as early in their buying process as possible, because that’s where you can make the biggest difference. Simply put, engage early and often.