Tag: publishers

Habeas: Friend or Foe to Newsletter Publishers?

Lately many of you have sent me emails about a new company, Habeas. Many of you have read the frightening predictions abounding on the Internet that Habeas spells the end of email marketing. After reading many such predictions myself, I wanted to get a perspective straight from Habeas CEO Anne P Mitchell. She was gracious enough to sit down with me and discuss her company and what it means to company newsletter publishers.

7 Useful Free Services For E-publishers

If you want to have an online business, without doubt, you should have your own newsletter. Why is that important? Most people won’t buy your product on their first visit to your web site. They need your advice to buy exactly your product because “it is the best, the cheapest” etc. You can tell them when you will make an update, to visit your site again, and so you get repeat visits. You should provide some useful content in your newsletter to make them stay as your subscribers.

An Overlooked Advertising Opportunity For Web Publishers

When you have an online business you need to utilize every possible avenue of advertising and promotion. As I sign up for more ezines and discussion groups, I am finding numerous publishers are overlooking a very effective and fr~e advertising opportunity.

After I sign up for an ezine or email discussion group, I await the welcome letter for guidelines and to learn a bit more about the ezine/website/webmaster. Too often all I get in the welcome letter is the standard default letter. No personal welcome, no introductions, no links to check out and no email.

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