Advertising.com has released the results of its 2007 online publisher survey. The online survey examines publisher predictions for online advertising revenue growth, advertiser goals and advertising capabilities for 2007.
Book Publishers Half-way Getting it
They may not be all the way there yet, but at least HarperCollins and Random House — both ultimately owned by Rupert Murdoch’s News Corp. — are trying to bring books into the Web era with their new “browsing” widgets.
Publishers Scoff At Online Book Search
In one of its most ambitious projects ever, Google has set a goal to digitize all book content that is public domain, and also snippets from other copyrighted words in order to provide users with the most comprehensive book search function ever conceived.
Several prominent libraries have already signed up to be a part of the Google Book Project, but the online search giant’s ambitions have some publishers turning up their nose in disapproval.
Local Publishers Can Hold Against Craigslist
Somewhere at the top of the Silicon Valley, Craigslist has upset the status quo of publishing; only the most dedicated websites can survive the hazardous venture into the Valley and face down the Colonel Kurtz of online classifieds.
Does Adsense Hate Bloggers and Publishers?
The headline may sound a little harsh, but based on their recent Adsense policy updates as noted by Jensense, it’s the conclusion that has to be made.
Google Helps News Publishers With Sitemaps
An expressed desire for better indexing from Google News has prompted Google to release a Sitemaps product specifically for those news publishers.
French Publishers Sue Google Over Torn Pages
The French Publishers Association (SNE) has joined a lawsuit targeting the Google Book Search service. The group’s objections stem from its interpretation of intellectual property laws. It also – this is not a joke – objects to the way in which Google depicts search results as “ragged-edged” pieces of paper.
MSN Won’t Fight Belgian Publishers
After Google did a lot of foot-stomping, breath-holding, and tongue-sticking in Belgium over the demands of Copiepresse newspaper publishers, MSN is trying to play nice with Belgian critics. As usual, Microsoft tests the waters by letting somebody else go first.
Publishers: Rock; Advertisers: Hard Place
Some ado was made recently about Google AdSense sensitivity filters blocking revenue-generating ads based on the nature of the content, and replacing those spots with public service announcements. There is additional concern that publishers will refrain from hard-hitting content to protect that revenue. We got in touch with Google to their side of it.
Inform Aims For News Publishers
The news search engine has shifted to marketing its services to publishers, and has landed the Washington Post and Huffington Post as early partners.