How do you identify newsworthy stories where you work or live? Especially newsworthy stories about yourself or your company that you can pitch to the media in the hope of getting some free publicity.
3 Publicity Tips To Enhance Your Business
PR! Publicity! We all crave the notoriety that comes with rising to the height of our profession.
“Work hard, have patience, and prosper,” says the traditional American work ethic…
…yet fast-paced MTV, fast food, and instant millionaires have changed our society. We want celebrity status fast, and we want it now!
Enhance your Image through PR, publicity, and these 3 PR Tips!
How To Get Thousands Of Dollars Worth Of FREE Publicity
The first step to getting loads of free publicity for your business is to ask yourself – what’s newsworthy?
What’s newsworthy may depend on the particular media you are targeting. Metropolitan daily newspapers and television networks will be interested in a different type of news story to one that might interest a local radio station or suburban newspaper. Sometimes the same news story can be pitched differently to suit the different news organizations.
Online publicity can help your business achieve credibility
If you’re looking to enhance your marketing efforts, getting an article published about your company essentially provides a third party endorsement to your products and services.
How To Get Free Publicity
Publicity is making something known to the public, spreading information to the general-local or national-market. It is information with a news value used to attract public attention or support. Everybody use publicity. Politicians, manufacturers, celebrities even the Detroit car makers use publicity to further their causes and gain attention.
And publicity isn’t limited to large organizations. Small committees and enterprises use the local newspapers to publicize events and endeavors.
Profiting from Publicity: Online Public Relations
Introduction
One of the cheapest ways to market your business is to take advantage of the many opportunities that exist for free or low cost public relations. The exponential growth of the Internet provides constantly expanding virtual public relations resources.