The most used content type among knowledge workers for business purposes has switched to press releases.
B2B Buyers Prefer Search Engines Over Trade Publications
A study conducted by Google found buyers in the B2B world prefer using search engines to conduct their research, as opposed to traditional B2B publications.
Roles of Traditional Publications and New Media in Innovation Journalism
Andreas Cervenka, Affrsvrlden, was working at Sweden’s largest daily during the boom and saw a demand for tomorrow’s news today, so he started his own new media venture.
Pitching Articles To Trade Publications
According to a recent survey by Patrick Marketing Group, most senior business managers are unhappy with their company’s PR efforts. When asked to rate their company’s effectiveness in PR on a 1 to 10 scale (10 being the highest), the average response was 5.8.