PR: Time For a New Playbook?
When your public relations results pretty much depend on whether your news item gets used in a newspaper column or…
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Tag: public relations
A Manager’s PR Paradigm
If you manage a department, division or subsidiary for a business, non-profit or association, your primary public relations model probably…
Know What Matters Most About PR?
When, as a business, non-profit or association manager, you are able to persuade your key external stakeholders to your way…
Using the Media to Your Advantage!
Lights...camera...ACTION. That's what often happens when people think of using media for advertising or other promotional purposes. It's the focus…
PR and the Web: The Case for a Robust Online Newsroom
I recently had a very enlightening discussion with our corporate PR agent. The topic of our conversation was how we…
How to Use PR in a Marketing-for-Leads Program
The public relations (PR) discipline covers a vast array of activities-everything from ribbon-cutting ceremonies to crisis communication. Some of these…
The Four Seasons of Publicity – Building an All-Year Publicity Machine
If you're like most publicity seekers, you probably think one project at a time. You've got a new product coming…
Managers, Start Your PR
There'll never be a better time for a manager working for a business, non-profit or association to ask this question:…
What PR Does Best
As a manager working for a business, non-profit or association, you have a right to expect your public relations expenditure…
The Ultimate PR “Scam”
It happens to business, non-profit and association managers when their public relations budget fails to deliver the crucial external audience…
