An obvious way to increase sales is to attract more prospects to your business. But it’s easier and less expensive to increase sales by converting more of the prospects you’re already getting into customers.
Sell More By Putting Your Prospects In A Trance!
A trance is when you are strongly and continually focused on a feeling, thought, vision, mood, emotion or idea. Usually it takes repetitive actions by a person to gain your attention. You have likely been in a trance at least a few times this week.
Using a USP to Quickly Connect With Prospects
The acronym USP (Unique Selling Proposition) was created by Rosser Reeves, marketing expert in the 1960’s. Over time, his concept has been used by others, called different names by different individuals and pretty much has taken on a life of its own.
10 Important Things To Tell Your Prospects!
1. Tell your prospects that you offer free delivery. This may cost a little money, but, you will gain the extra customers to make up for it.
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