Big businesses get instant credibility with their well-known company name or brand name. But small companies have to create their own credibility. One of most powerful tools you can use for this is customer testimonials.
How to Find Lists of Prospects
Recently I was asked:
“We are just starting a cold calling process and I was wondering if you had any ideas on what publications we could use to track down businesses based on industry, turnover, staff numbers etc.”
– Brendan.
Easy Ways To Suck Prospects Into Your Sales Letter And Keep Them Reading!
If you want your sales letters to hold your prospect’s attention like a car accident … if you want readers to stick inside your ads like flies stuck in a glob of glue… then keep reading because I’m going to reveal the secret for creating your own “stick like glue” sales letters and ads.
Keeping Track of Your Customers & Prospects
Choosing Between a Computer or Paper System
To serve your customers, you need to track their purchases and needs. There is no efficient way to do this with paper files that even comes close to the power and efficiency of the computer. To maximize your time and your sales, you’ll have to move away from paper and use either contact management or database software. Some well-known brands are Act, Outlook, and Goldmine.
Turning Future Prospects into Customers
I recently had a conversation with the marketing communications manager of a prospective client about following up future prospects effectively. By the end of the conversation it had struck me how little emphasis most small and medium sized businesses place in this area. While most do a good job following up hot leads, relatively few have the systems and procedures in place to insure that future prospects receive the ongoing attention necessary to turn them into customers.
Mind The Gap : Bringing You, Your Prospects and Your CFO Closer
As a marketer, don’t you love it when someone in finance or operations (or even a neighbor) asks, “What is it you do again?”
16 Closely Guarded Secrets to Influence and Win Prospects
1. Reward
Example:
“If You Order Your “Business-In-A-Box” By The Date Stamped In Red On The “Registration Form”, You’ll Get These FREE BONUSES Worth $1,469.00!”
7 Keys in Getting Your Prospects to Act
Today I would like to look at the matter of persuasion. How do you get your prospects to take action?
Keep Attracting Prospects to Your Web Site and Turn them Into Buyers
Visitors usually won’t buy from you until they visit your site four to five times. The more times they return, the greater the chances they will buy your products or services.
Can Your Prospects Feel the Benefit?
I met Rod at a Chamber of Commerce function in 1998. While everyone else took turns introducing themselves to the other business owners at the table telling them about their business, Rod was massaging my neck and shoulders. By the end of the morning I was asking him for his phone number.