Tag: promote

Companies Come Together To Promote Mobile Broadband

A group of 16 major IT and mobile companies have united behind a GSMA-led initiative to promote mobile broadband.The companies include Dell, Ericsson, Lenovo, Microsoft, T-Mobile, Toshiba and Vodafone. The group’s goal is to help people easily identify laptops that have built in access to the Internet via high-speed networks. The marketing initiative is worth more than $1 billion over the next year.The group will label laptop computers that meet their standards for mobile broadband access with a badge that identifies the laptops as ready for mobile broadband connections.

Fox Goes Aggressively Viral To Promote New Show

In what it calls "an unprecedented cross-divisional marketing initiative," Fox is about to flood every medium at its disposure to promote its new comedy "The Winner" starring Rob Corddry, formerly of "The Daily Show."

Seth MacFarlane and Ricky Blitt, the same guys responsible for "Family Guy," are at the helm of this show too, at they are looking to build up as much buzz as possible.

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