Tag: profits

Cruise on in to Profits: Market Your Services This Unique Way

Whether you’re a professional public speaker, therapist, business consultant, coach or entrepreneur, being an Enrichment Lecturer on a cruise ship is a great way to market your practice. You can do something you love to do, promote your practice to a whole new audience, and have a first-class vacation at the same time. It’s a truly unique marketing opportunity: thousands of captive prospective clients you’ll be mingling with for 7, 11, 14 days and nights. I’m a coach, I present enrichment lectures regularly for the Royal Caribbean cruise line, and I’m the author of “Presenting on a Cruise.”

Share Marketing Costs, Boost Profits

The challenges of the small business owner are well documented. They must battle for market share against larger competitors, run all aspects of their business, and even pay higher rates for advertising and other marketing related expenses. Small businesses generally do not qualify for volume discounts when it comes to buying advertising space or marketing materials, and thus they end up paying higher rates for the same ad space or marketing materials purchased by their corporate counterparts.

Public Domain Profits

Copyright law goes back to the founding fathers who, in order “to promote the progress of science and useful arts” in Article I, Section 8 of the Constitution, secured for authors, artists and inventors the exclusive right to their work for 28 years. In 1909, the Copyright Act allowed that after 28 years, protection could be renewed for another 28 years. In 1978, the law was revised to provide protection until 50 years after the creator’s death. The 1978 law also extended previous unexpired copyrights for another 47 years.

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