WebProWorld
This week YouTube launched a call-to-action feature for its non-profit partners, allowing them to include in-video clickable ads leading to their web sites. Apparently they are quite effective, because in one day, one of the partners raised $10,000 using one.
Of course it probably helps that the video was featured on YouTube’s home page. The video can be seen here:
With all the bad economic news flying around including massive Microsoft layoffs, Intel’s first performance concerns in a long time and IBM job cuts, Apple had its best quarter ever as reported in the WSJ.
Google announced today that starting at the beginning of March, non-profit organizations who use Google Checkout will be subject to the standard fee structure. Previously, they have been able to use the service free of charge.
Jim Evans contacted me a while back hoping I could help him with his master’s thesis on search marketing for non-profit organizations. I helped him a little bit, and he graciously agreed for me to post his work for my readers. It’s long (about 70 pages) but it’s a great overview of search marketing research. The most interesting part to me, however, starts on page 37, where Jim talks about Google Grants, a program that provides non-profit organizations with free advertising in the paid search listings.
When Steve Ballmer threatened to take the Yahoo deal off the table, that could have been with an eye on the company’s woeful financial performance, just announced for their third quarter.
The $1.43 billion charge eBay disclosed earlier this month had its predicted effect on their third quarter bottom line. Take that away, and eBay fared well.
Jerry Yang’s return as Yahoo CEO experienced a less than auspicious start to his first time back at the helm for an earnings announcement, as the numbers showed a dip in display ad performance.
Registered non-profit organizations in the United States will be able to use the Google Apps Education Edition for their communication needs.
The Web is the future, and the Web should be everybody’s future, regardless of age or disability. This was, in part, the message of James Golden, who spoke this afternoon at the SEW Live event in Ohio.
Revenue and profits rose for Google in their first quarter, earning net income of $1 billion on $3.66 billion in revenue.
