Tag: profile

Making the Case for Customer Profile Management

Take a look around any airport, shopping center, or restaurant and you’re bound to see people using anything from mobile phones to BlackBerries to pagers to access both voice and data services. As telecommunications customers use more services like text messaging, multimedia messaging, and personalized content delivery over more types of mobile devices, the relationship between the customer and his service provider becomes more complex.

How to Develop an Effective Company Profile — and Why

What is a company profile?

A company profile is essentially a resume for your company that you use to establish your credibility with the market you serve. Your company profile helps potential customers to understand your business as well as to understand your company’s approach, unique strengths, and relevant experience. Your company profile demonstrates your company’s ability to effectively meet customer needs. Your company profile also helps others who are in contact with you such as lenders, the media, and job candidates to better understand your business.

Electronic currency using SIM Access Profile

You might remember an ad campaign in which a woman approaches a soft drink vending machine alongside a young male executive. The executive rummages through his pants pocket to find, to his dismay, that he has no change to purchase a cool drink on a hot afternoon. The woman then pulls out her cell phone, presses a few buttons, and a soda can drops down from the vending machine. The ad was meant to show a future of a seamless, interactive world. The SIM Access Profile, released by the Bluetooth Special Interest Group (SIG), makes such transactions a reality, allowing a consumer to use a cellular device to obtain, for example, a 50-cent soft drink without spending 25 cents on a cell phone airtime charge.

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