Tag: products

Are You Giving Away Your Digital Products For Free?

If you sell any kind of digital product online, chances are you are giving them away for free. Now, you may not be aware of that, but it’s true.

When you created your site, you undoubtedly also created a “thank you” page that thanks your customer for the purchase and allows them to download your product. This is most often the case if you use the popular ClickBank or PayPal systems to process your digital orders.

Selling Your Products Through Affiliates… Differently

Face it – no one needs another affiliate program to join and making yours successful requires standing out from the crowd.

1. Do not offer an affiliate program at all when starting to market a product.
Start by testing your copy and direct marketing strategies, generating satisfied customers and building your e-zine subscriber base. Do not even mention planning an affiliate program at all in your e-zine or anywhere else before you launch it. This will help you retain a feeling of exclusivity later on.

2. Offer the partnership program to your customers and subscribers first, without advertising it anywhere else.
Start when you generate at least 1000 satisfied customers and 2000 e-zine subscribers. Send them an e-mail explaining how you are now ready to prerelease your marketing partnership program (do not call it an affiliate program – it will help you look different), but only to the first 25 people that qualify. The small number of available slots and the exclusivity will increase the perceived value of the program and help it achieve its USP. Treat your program like a small marketing circle of a closed group of partners and tell them so.

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