I’ve been working for a software developer company for about 5 years. We regularly send the letters about new program releases and upgrades to our customers and different newsletters to those people who subscribed to our mailing list.
Copy Writers: See Yourself As the Product
When I teach my copywriters and other coaching students how to package themselves, I use a specific formula to get them from “ground zero” to a “complete package.”
Want Offline Sales? Place Product Info Online
Brick-and-mortar commerce has a powerful ally in the Internet, as many people research a potential purchase online first before heading to a local business to buy.
Improving eCommerce Product Findability
On both ecommerce and shopping comparison sites, users can find products in two different ways: searching and browsing.
Apple Unleashes Product Too Good To Be True
Anyone who regularly reads this blog knows me to be a big fan of Microsoft, but even I’m not stupid enough to say that Apple didn’t drop a bombshell today.
New Google Product Is Patently Useful
The minds at Google have taken the less-than-intuitive search process for finding patents in the USPTO database and made it as easy as their signature search service.
Windows Live Product Upload
Looks like Windows Live Product Upload has silently launched into beta, shame you need to pre-register to access the beta though, check it out: http://productupload.live.com/
Product Red: A Gateway for Merchandising
Hitwise will announce in an upcoming press release that for the week ending October 14, over 66% of users who accessed the Join RED website continued on to visit the campaign’s merchandising partners. The Product RED campaign raises money to support the Global Fund to fight AIDS.
Prime Your Customer List for a New Product
Are you going to introduce a new product or service to the market place? Do you want to know how to introduce this new product or service to your well established customer list?
Sprint’s Botched Blogger Product Review
When Sprint sent an LG Fusic phone to a blogger in hopes he would write about it and Sprint’s new Power Vision Network, they may have understood the slight possibility he would write a negative review. But they probably didn’t expect 3,100 words (seven pages) about how much he hated both.