Pick A Niche and Own It
Had a one-day branding session with a client yesterday. Small company, lots of potential. They wisely selected a niche market…
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Tag: product differentiation
How to Sell Your Products Without Competition
Selling your products at shows can be difficult when you have a lot of competition. Although some show organizers are…
Are You Selling Hotdogs Or Pretzels?
I live across the river from New York City and on the days I make my way over there, the…
Don’t Duplicate… Differentiate!
In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site…
Be Uniquely Ubiquitous
Many have asked me, "Mike, why have so many dotcoms crashed when they were unique?" They explain, "You preach that…
The Undeniable Value Of Differentiation
With all the people offering products and services online, what sets yours apart from the crowd? You can't argue this,…
Define a Niche, Then Conquer
Looking for a quality baseball cap? Hey, it's easy. Check out the material and workmanship. Grab a color you like,…
Tips For Selling In A Highly Competitive Marketplace
I am selling in a highly competitive marketplace. My biggest challenge in prospecting is creating interest and getting the appointment,…
