“Stuckitis,” for those unfamiliar with the term, refers to the condition of being “stuck.” That’s the condition that results when visitors encounter difficulties on your site or lack enough information to move ahead with their purchase.
Revealing the Roots: The Process of Building Brand
How is branding different than marketing?
Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is the roots, holding the tree in place and providing constant energy. The leaves are the tactics, reaching in various directions and changing with the seasons, the trunk is the marketing strategy, connecting the brand and the tactics. In this way, brand is positioned as the basis for any marketing initiative.
Communication is really a part of the sales process
People buy or say yes’ to something, for emotional reasons in relation to benefits perceived’ and sometimes received. They use facts to back up or justify their purchase or decision.
Using Business Intelligence to Improve Your Sales Process
Business intelligence or “BI” as it is often referred to, is a current hot topic in the business world. Much of the discussion that has taken place around business intelligence has focused more on the technical aspects of BI such as analysis and interpretation of data. Scores of technology companies have jumped on the bandwagon promoting their cutting edge products for data extraction, analysis and compilation of BI. There is no shortage of new technology product announcements promising to be an answer to all your business intelligence needs. So what is BI and how can it provide competitive advantage in selling your products or services?
Post Process Detection Helps You Avoid Fraud
Unfortunately the holiday shopping season brings with it an increase in the unauthorized and fraudulent use of credit cards to pay for on-line purchases. Fraudsters and hackers will to try and take advantage of you during this season in the hope that you will be too busy to notice a bad transaction.
Quality Process Overhead – Myth or Reality?
Let us take a real-life example.
The AC in a car is an overhead. It eats into the petrol that is used to run the car. However the benefits and pleasure that the owner of the car derives from the AC far outweighs the additional expenditure in his perspective. His wife may still scold him that AC need not be switched on in the car during the evenings
. Thus an overhead is mostly a matter of perception.
Taran Rampersad Answers Software Process Management Questions
Practical and theoretical questions related to Software Process Management. These would be general questions; more specific questions would be answered in a vague manner. Consulting services available for more in depth analyses.
Finding Your Ideal Member: A Process for Non-Profit Organizations
The right time to create a fact sheet is any time you need to spoon-feed a reporter on a complex subject.
Reporters don’t mind thinking, they just don’t want to think too hard. They simply don’t have the time. They are writing history in a hurry. The accent is on “hurry.”
Solo Advertising: Understanding the Process
It’s almost too good to be true.
Understanding the Buying Process Can Increase Your Sales
Most marketers don’t give a lot of thought to the buying processes of their customers. That’s a shame. Lending due attention to the buying process can have a dramatic effect on your sales.