There are four parts to a marketing system and they rest on ten cornerstones.
The Three Core Principles of Great Web Design
The essence of a website is self-service. There are three core things that self-service needs to get right: convenience, speed, and price. Convenience means task achievement with minimum effort. Speed means that you get in and out of a website as quickly as possible. People are cheap on the Web.
The 6 Principles of Business Writing
Ask yourself: can you turn yourself into a business writing expert, fix your bad writing habits and compensate for your lack of writing talent, overnight? The answer is: probably not. But applying certain principles can teach you insights that will allow you to become a better writer over time.
Three Simple Networking Principles
In order to break through the glass ceiling and reach gender equity, there are several key strategies that women professionals must adopt. One such strategy is networking.
The Principles of RDBMSs Security
Databases are a goldmine for criminals. Successfully tracking an intrusion can depend 100% on administering database accesses and permissions. Unauthorized user actions, as well as possible intruder actions, need to be tracked and audited in order to maintain the integrity of the information stored in the database.
Are You Ignoring These Marketing Principles?
In marketing as in science there are basic principles that govern the movement of bodies in space, or prospects and clients. Just as people instinctively know the law of gravity, they are aware of the fundamental principles of marketing. Unlike the law of gravity which is hard to deny, many small business owners often neglect to apply core marketing principles to attract clients.
The Four Buckets Principles
“Why working hard is not getting you anywhere… and how you can change it!”
I’d like to share with you something I’ve learned from a friend last week. It’s about taking a good look at our lives and seeing where it’s taking us. It’s about seeing life in a new light – a new AWARENESS and a PARADIGM SHIFT.
Five Leadership Conversation Principles
Managers are hired for their technical skills and experience but fired due to a lack of leadership ability. Most do not know that leadership is an interactive conversation that pulls people toward becoming comfortable with the language of personal responsibility and commitment.
Marketing Audits: Why Principles Of Accountability In Marketing Are Useful
More audits are being performed in financial departments today due to the irresponsible behavior of a few top executives. Why stop there? Might it not be useful also to look at marketing investments as a fertile field for scrutiny? A marketing audit would measure profit and loss just as an accounting audit does. That is, it would measure return on investment (ROI). This article points out the benefits a company can derive from measuring the ROI of marketing to see whether this vital activity is being used to its full potential.
Search Engine Positioning: 3 Key Principles
It’s not hard to find good information on search engine positioning… the hard part is telling the good information apart from the bad. Some of it is old, some of it is wrong, and a lot of it is just self-serving propaganda for someone’s product or service.