Despite no ads or any obvious revenue generation, Google News is worth $100 million to Google, according to VP Marissa Mayer. How does zero equal $100 million? As one of Google’s many for free peripheral services, enough people sort of ride the Google wave over to the search engine from the News page. In Google’s estimation, all that referral traffic is worth a pretty penny.
Priceless Publicity For The Pennywise
Undeniably, there are innumerable advertising and publicity opportunities, especially free ones, online. And listing all of them, even a good number of them, within the confines of this simple editorial is impossible. But there is a handful of free publicity tactics I have personally used in the last five years that have worked very effectively in my practice.
Building Relationships…Priceless!
There are many things you can and will do along the way to building your practice, but few things will have the impact on your practice as that of building your patient relationships.