Anatomy of a Failed Press Release
I received an interesting press release last night: "FIRST AMERICAN MUSLIM TV CHANNEL ANNOUNCED BY BRIDGES NETWORK. CHANNEL EXPECTED TO…
Part of the
network
network
Tag: press release
Life After Press Release Distribution?
A few weeks ago I was participating on an on-line message board. One of the members was a new business…
Create a Powerful PR Fact Sheet in Just Four Steps
The right time to create a fact sheet is any time you need to spoon-feed a reporter on a complex…
How to Market Your News to Reporters
If you want create a PR campaign that is effective and consistent, you must learn to market your story to…
How To Get Your Public Relations Money’s Worth
Regardless of what business we're in, we all want the value - let's call it "money's worth" -- we paid…
A News Release is Not an Ad
You sent out a news release. Then a newspaper or a magazine (or both, oh happy day) published an article…
Smashing the Myth of the Press Release
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his…
Timing is Everything–When to Write and Distribute a Press Release
When things are timed perfectly, the results are inevitably better. Whether it's a first kiss or a punch line, saying…
How To Write A Press Release AND Get It Published
Summary This article contains a checklist to writing a press release. And it includes the single most important ingredient of…
The Reporter Called! Now What???
You've sent the press releases and after what seems like an eternity of waiting, you finally get the call! The…
