AdWords introduced a new bidding option called "preferred cost bidding," an alternative to setting a maximum cost-per-click (CPC). In essence, for the advertiser with less time and/or fewer resources, the option puts AdWords management on Google’s shoulders.
Web Is Preferred Resource For Dieters
Consumers researching weight loss information are far more likely to look for it online than offline, according to a recent comScore report. That makes sense because, obviously, offline research may involve walking, perhaps stair climbing, and possibly book carrying, all of which are a total hassle.
Get Better Search Results by Specifying Preferred Geography
Searchers using Google, Yahoo, MSN and AOL are learning through experience that they can get better results by specifying their preferred geography in conjunction with a search term.