1. Structure the Presentation based on the Goal
Most sales presentations are persuasive presentations trying to persuade the prospect to purchase. But early in the sales process, you may be making an informative presentation simply educating the prospect on your product or service. Structure what you say and your supporting slides based on your goal for that presentation and how you will move the prospect from where they are now to where you want them to be.
Can your Powerpoint Presentation rival TV Advertising?
Do you ever wonder why some PowerPoint Presentations are so much better than others? Why do some have amazing powers of persuasion while others simply bore you to death? TV commercials use these techniques to hold and fascinate their viewers. You can too, if you follow these tried and proven techniques.