The number of people online globally is set to grow more than 45 percent to 2.2 billion users over the next five years, according to a new report from Forrester Research.
Asia will account for 43 percent of the world’s online population by 2013, with 17 percent residing in China.
Growth rates in the U.S., Western Europe, and nations in Asia Pacific such as Australia, Japan, and South Korea will slow to between 1 percent and 3 percent.
France Has The Third Largest Internet Population In Europe
In February, more than 35 million people in France accessed the Internet from a home or work computer, up 19 percent over the previous year, according to comScore.
French Internet users spent a combined total of 932 million hours online in February, an average of 27 hours per person. Instant messaging was the most popular activity with total share of time spent at 14.3 percent, followed by social networking at 5.7 percent. Together the two categories accounted for one out of every five minutes spent online during the month.
Advertising To The Non-Web-Savvy Population
Now suppose you wanted to buy your special someone a nice diamond ring. You’d probably type "diamond ring" into Google, right? So would I. But what would your not-so-savvy dad do? Is it possible that he’d type "nicediamondring.com" into the address bar of his browser? Read on to find out how you can advertise to folks like your dad.
UK Internet Population Expected To Grow
More and more people in the UK are becoming comfortable with the Internet, according to a new study. Usage remains far short of 100 percent, but approximately 60.5 percent of the population ventured online at least one per month in 2007, and a full 62.6 percent should do so this year.
China To Have The Largest Internet Population
China is on pace to surpass the number of Internet users in the U.S. Last year the country had a 23 percent increase in Internet users brining the total to 137 million.
99% of the Population Hasnt Heard of Teleclasses?
“My issue with these sites,” Keely told me, “is that 99% of the population has never heard of a teleclass, so they wouldn’t be searching or signed up for these sites.”