Maybe the question is better phrased as: has the desire to learn how to produce podcasts for business died? I’m wondering this because two public events about podcasting I’d been due to speak at during the next month have been cancelled because of lack of interest.
China To Crackdown On Podcasting, Web Video
The Chinese government says it is cracking down on Internet-based audio-visual programming like podcast and video-sharing sites to ensure content doesn’t pollute the spiritual and cultural ideals of the country. And yeah, that includes pirates, too. That the expanded measures against user-generated media come just months before the Beijing Olympics is just a coincidence.Right?
Podcasting Numbers Under Delivered?
I know that eMarketer’s numbers on the growth of podcasting should make us all feel warm and fuzzy, but I just can’t shake the feeling that the channel has severely under delivered. The good news is that US audience numbers should grow from a total audience of 18.5 million in 2007 to a whopping 65 million by 2012. Also good news, the amount spent on podcast advertising should grow from $165 million to $435 million by 2012.
Considering Podcasting? Evaluate Your Assets
This morning at the Triangle Social Media Club, Kipp Bodnar led the group’s discussion regarding the business applications of podcasting. I will attempt to recap some of our highlights for those who couldn’t wake up at 8am
Podcasting Technology Tips
As a podcaster, I often do interviews and other audio recordings when on the road. Clients’ offices, in hotels, airports, at conferences, you name the place, opportunities often arise for recording a conversation that may end up as a podcast.
Lesson’s Learned from Podcasting
If you plan on entering the world of podcasting or want to make yours better, you can read what I’ve learned in my MarketingProfs article, "Lessons Learned from Podcasting."
Similar to blogging, podcasting is a medium that B2B marketers remain on the fence about. Are they worth the time investment? Should you start a podcast to generate leads? I would say probably not, at least if that’s your only motivation.
Why Isn’t Audio Podcasting Mainstream?
I’ve had this post in mind for a couple months now. I’ve put it off due in part to my travel schedule and in part because I wanted to chew on it a bit more. It’s certainly not a new topic; in fact, it’s well-worn territory:
Why hasn’t audio podcasting become mainstream?
Strategies For Getting Into Podcasting
Murdok’ Kara Ratliff caught up to Roxanne Darling from Bare Feet Studios and Beach Walks with Rox at the 2007 Podcast and New Media Expo.
Integrate Podcasting Into Your Marketing
Eric Schwartzman, Founder and Chairman of iPressroom, was video interviewed by Murdok reporter Kara Ratliff at the Podcast & New Media Expo.
Podcasting Hints and Tips For Success
A great podcast can be an effective tool to generate buzz about a new product or service your company is offering, or can even be a way to simply heighten your online presence and popularity throughout your particular niche.