Let’s try something a little different as the focus goes to Twitter (yet again) and its impact on the free world’s ability to function properly. I have said on many occasions that regular users of Twitter are not the best people to be actually examining Twitter’s success or lack thereof. Why? Mainly because there seems to be this assumption that the rest of the world understands what Twitter is as well as social media ‘regulars’ do. The simple reality is that that kind of thinking is, how can I say this diplomatically….. stupid.
Third-Party Twitter Business Platform Raises $1.1 Million
CoTweet is a Twitter app, which is described as a real-time business collaboration platform for Twitter. It has also just raised $1.1 million in venture funding.
The funding comes from Baseline Ventures, Founders Fund, First Round Capital, SV Angel, Maples Investments and Freestyle Capital. CoTweet is used by brands like Whole Foods, Starbucks, Microsoft, JetBlue, Ford, Pepsi, Sprint, and Coca-Cola.
Adobe Launches Some Flash Platform Beta Releases
Today Adobe announced the launch of some new beta releases for the Adobe Flash Platform. These are Flash Builder 4 (formerly Flex Builder), Flash Catalyst and the open source Flex 4 framework SDK.
OpenX Launches Online Ad Platform
OpenX Technologies has launched an online ad marketplace aimed at smaller online publishers and designed to be an alternative to larger brands such as Google, Yahoo and Microsoft.
OpenX Market is focused on helping publishers generate more revenue and to help advertisers more easily reach their target audiences across large numbers of publishers. Publishers have control over routing any or all of their ad impressions into the OpenX Market by using tools integrated into the company’s ad server.
Twitter Gaining Steam As Customer Service Platform
We have all heard about Twitter and Dell. A customer service coup of sorts that jacked up sales with a claim in December of ’08 that $ 1 million in sales could be contributed to Twitter efforts.
Twitter’s Ad Platform Shows Some Savvy
So why the quotation marks around the word ads in the title? It’s like that age old question of if a tree falls in the forest but there is no one there to hear it does it make a sound? This version however reads like, “If you place and “ad” on a website and nobody paid for it is it an “ad”?
LinkedIn Introduces Applications Platform
LinkedIn has introduced a number of new software applications, which are business focused in an effort to become more useful in the everyday workplace. The LinkedIn Intelligent Applications (InApps) platform allows companies to develop professional applications for the sites members. It features applications from Amazon, Google, Box.net, Huddle, Six Apart, SlideShare, Tripit and WordPress.
Brightcove Releases New Online Video Platform
Brightcove has introduced its newest version of its online video platform, Brightcove 3, which has been in beta testing with customers since June.
YouTube Launches Ecommerce Platform
YouTube has reached agreements with iTunes and Amazon.com to offer users "click-to-buy" links to download music, games and other products.
Yang Goes All In With New Ad Platform
If Jerry Yang is to be believed, Yahoo’s experienced a genuine "eureka" moment. The company has launched a new digital advertising platform, and its CEO is comparing the platform’s importance to that of radio, television, and the Internet.