Tag: pieces

Putting Together the Pieces To the Marketing Puzzle

When I started in advertising…too many years go to admit to…I began to notice that most “do-it-yourselfers” were making the same mistakes. They were treating each aspect of marketing and advertising as a separate entity. Instead of creating a plan based on the marketing process, they were picking and choosing individual areas to concentrate on. Needless-to-say, they didn’t have much marketing success.

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