Writing Marketing Copy That Sells
When your prospects see your marketing materials, your brochure, your web site or your ads you want them to read…
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Tag: persuasive writing
Grab The Reader, Grab Them With Your Opening
I can show you how to make everyone that sees your article stop whatever they're doing and read it from…
Write to Make Them Buy
We know that the primary aim of a sales copy is to make people buy. I don't mean you should…
Turn Readers Into Buyers
Oh yes, I know you have read the above phrase umpteen times in all those "killer copy" articles but let…
Attract Buyers with Power Words
Power words elicit emotions and create visual pictures in your readers' mind. Here are twenty of the most important words…
The Five Rules Of Influential Web Writing
Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the…
How to Make the Most of Your Website Copywriter
Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most…
Forget the “What” – Focus on the “How”
If there is one thing copywriters love to talk about it's "Features vs. Benefits." To us it makes all the…
Five Keys To Leaner and Meaner Copywriting
Grab 'em and don't lose 'em. Every marketer knows that one. Human beings have very short attention spans, so you…
Create Confidence With Your Writing
Whether you are writing a magazine article, composing a press release, or editing the sales copy on your website, the…
