Display advertising is making a comeback. Ok, it never really left, but the targeting capabilities of newer services like MySpace’s MyAds, or even Google’s display ads for AdWords have made the advertising medium more appealing because they utilize the personalization and targeting strategies that made search engine advertising so attractive to advertisers since the dawn of the AdWords revolution.
Personalizing Autoresponders
Have you ever walked into a store in your town, and been addressed by name?
Findory Adds Ads, Personalizing Google AdSense
Findory has done the impossible, personalizing Google ads to the user on its site, presenting surfers with mostly high relevance ads on all its pages. Greg Linden announces it.
Personalizing Mobile Web Applications
In this example, we will personalize the settings for a mobile web application based on the user logged into the site. Personalization is a very useful approach to provide a satisfying user experience. Particularly in Mobile applications where the small size of the device is often a hindrance in data input, the user can be more comfortable when the amount of data entry is reduced when some commonly used settings are persisted in a secure manner.