Increasing Your ROI
All requests are not equal; all customers or clients are not equal; all to-do-list tasks are not equal; all work…
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Tag: performance metrics
Theres More to Marketing ROI Than Meets The Eye
All too often people look at marketing ROI in terms of response rate: in other words, "I sent out 10,000…
Satisfying IT Customers May Be a Bad Idea
Most IT departments I encounter say "customer satisfaction" is among their key goals. Unfortunately, this idea seems to lead too…
Just Think About It
Managers, as a group, tend to be action-oriented. We measure ourselves, our importance and our effectiveness in part by the…
ISO 9001 Compliant Program : Steps to Build
Implementing an ISO 9001 system represents a major effort. However, all of that effort can represent a significant shift for…
How You Can Learn to be a Better Manager
When you first take over a department, expectations are usually high but operations are sometimes in disarray. The staff is…
Click Rates and Conversions Up for Black Friday
DoubleClick announced the Black Friday Weekend Online Shopping Behavior Study, as part of the four-part DoubleClick Holiday 2004 Shopping Report…
Stop Analyzing, Start Promoting Your Site!
As web promotion grows more and more popular everyday, so does over analyzing your stats, rankings, page rank, popularity rank,…
Clicklab Brings Key Innovations to Web Analytics
Clicklab Releases v2.0 of Its Web Analytics Platform; Helps Online Advertisers Detect and Document Click Fraud.
Digital Impact Continues to Achieve Record Deliverability Results
Digital Impact today reported that it continued to achieve record deliverability results during the second quarter of 2004.
