Alan Scott, Dow Jones & Co. SVP and chief marketing officer, said it’s a cool time to be a marketing guy, as consumer expectations of businesses have changed with the rise in blogs and social media.
Marketing: Perfection is Dead
I’ve spoken ad nauseum about how we have to stop obsessing about carefully, slowly, deciding the exact right way to do our marketing. It’s comforting to believe that you have it right, but it’s an unattainable dream—you never have it right.
SEO and the Perfection Fallacy
In conversations, forums and conferences, I continually hear search engine optimization professionals and business executives talking about the so-called “perfect tactics.”
Early Learning Centre Makes Play for Supply Chain Perfection
Manhattan Associates, Inc. announced that TDG plc, a leading pan-European logistics and supply-chain services company, has ‘gone live’ with Manhattan Associates’ Warehouse Management solution at its 180,000- square-foot distribution centre (DC) at Swindon in the UK.
Beating Perfection Syndrome so you can write
It’s Saturday afternoon. Your partner has taken the kids to the park. You have a whole hour to write. Instead of which, you sit, staring out the window like Rodin’s Thinker in jeans and a yellow sweatshirt. Why aren’t you writing? A tiny item called Perfection Syndrome. You want whatever you write in this precious hour to be perfect.