Tag: perfect

When You Can’t Find Perfect People

Before one of my keynotes, an attendee who introduced himself as Mr. Lansdorf asked me, “What can I do about working for a corporation full of stiffs?” In spite of the fact that the company paid quite well, Mr. Lansdorf’s people never performed the way he hoped they would when he hired them. His co-workers weren’t much better. As for his boss, “He couldn’t care less about my problems. He’d like to be able to forget about my whole department.”

Why this is the perfect time to start charging for website subscriptions

If you’re a writer, researcher, subject matter expert, enthusiastic hobbyist, or an authority on almost any topic, there has never been a better time to start your own subscription website or online newsletter. And if you’re already publishing a hobby website, now is the ideal time to convert at least a portion of the content to fee-paid access.

The Perfect Gift for Your Customers

It’s almost time for the holidays again and we all want to do something for our customers, right? We want to let them know how much we appreciate them and their business, and we want to wish them and their families a wonderful holiday season. Mostly, though, we’d like to score some big points so they will continue to be our customers! (Maybe we’re just afraid we’ll look stupid if we don’t do anything at all…)

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